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Your hotel's website is not just the business card for guests. With your website, you want to generate reach, welcome new potential guests, and keep the conversion rate as high as possible. This requires energy and attention. New websites are being built from the ground up constantly. Each requires a lot of energy. Imagine if you pooled all that energy, time, and costs into one big pile and jointly benefited from the results. This is the approach of the MyTourist web builder.
Slick website for hotels
A website does not necessarily need to have a slick design. In fact, look at the large aggregator sites. Often, they consciously choose a flat and clean design with a simple display. A slick appearance can even have negative effects. After all, it's all about results, and you don’t want to distract your visitor with unnecessary imagery that adds nothing. Take a look at Booking.com. The saying 'less is more' is well applied here. Clear impressions and exactly the information you want to acquire are in the right positions. It lures you to the end destination, and you quickly find the information you are looking for.
A completely different example is the website of Apple. The experience is important, highlighted by large animations and photos. Captivating texts and large fonts create an impressive design.
A world of difference when we place these two successful websites side by side. This is because the goals are different. Apple focuses on experience, while Booking emphasizes information provision. But the similarities are certainly not smaller. It's all about usability, convenience, simplicity, and both form a large funnel toward the end goal: conversion, in whatever form.
Result-driven hotel website
A website delivers results when well thought out from a logical perspective. Users want to quickly obtain the right information, be triggered to take action, and come with a query or need that must be addressed. And all this as quickly as possible.
If you are looking for a vacation, you want to see at a glance what the accommodation looks like. But right after the first impression, availability and the price are just as important. A good hotel website is designed so that this information can be quickly conveyed to the user.
Technology and findability
We all know that speed is a major factor for websites. Reduced performance significantly reduces the number of visitors. It's a waste of all the time and costs you've invested in your website. Moreover, the technology must be optimal, so every user is presented with a website on which they do not drop off. No error messages, missing or non-working buttons, clear navigation, and of course responsive. Technologies continuously evolve and it takes energy to regularly adapt to them. This is not only essential for the end user but certainly also for findability.
Here are some basic tips to optimize your hotel's findability.
Powerful title
The title, as many know, is one of the most important items on your page. For your visitor but certainly for Google. You tell here what your page is about and on which keywords you want to be found. Yet we often see titles like 'Welcome to our website.' The chance is high that you do not want to be found on the words 'welcome' and 'website'. Moreover, it doesn't convince your visitor; they are already convinced that they are welcome on your website ;) Think of a title that adds something, grabs attention and is convincing. Place your keyword as far forward in your title as possible.
Structured data
Google often displays structured data with a modified layout of search results that you have undoubtedly come across: recipes, reviews, Q&A, etc. This is often overlooked, while the power of structured data is enormous. You tell Google with structured data what information you offer so that Google can interpret this even better. Markup possibilities exist for hotels and restaurants to display the properties of your business. On this page you will find markup possibilities for your hotel and (technical) documentation on how to integrate this onto your website. With the markup possibilities for hotels, you define among other things the following properties:
- Type of accommodation (B&B, Hotel, Apartment, etc)
- Accommodations/ room types
- Contact details
- Number of stars
- Photos, logo, and map
- Reception opening hours
- Reviews/ ratings
- Facilities such as gym/sauna, with associated opening times
- Check-in/ check-out times
- etc.
How do I approach this?
MyTourist is the first all-in-one hotel software that integrates a web builder, focusing every day on a better result. Together with all hoteliers using the MyTourist web builder, we continuously work on innovations that benefit the guests visiting your website. Here the key is not a slick design, but a website with proven results and a fresh appearance to quickly obtain the desired information. By pooling our strengths, we can continue developing a perfect website that has been thought out in detail regarding every square inch.
With MyTourist, you can build your own hotel website in no time. No worries about technology, as you are fully relieved of it. Moreover, this module is included in the MyTourist licenses; you do not pay extra for it. Compare this with developing a custom website. Often, the costs of a custom website are already higher than the complete all-in-one MyTourist package! A custom website is developed specifically for you, requires maintenance, web hosting, and will also need to be renewed in the future. Not to mention ongoing development, conversion measurements, and optimizations for better results.
MyTourist website in 15 languages
One of the strengths of the MyTourist website builder is the integration with a powerful translation environment. The automated translation ensures that your texts, entered in the language you specified, are automatically converted into as many as 14 other languages. The reach of your hotel website is therefore much larger. Automatic connections with search engines inform them of this multilingual capability, so the indexing by Google is adjusted to this. Visitors are automatically redirected to the webpage in their own language and can even book a stay in their own language. Also, the automatic email confirmation and further handling of your booking occurs in your guest's language.
And feedback then?
Certainly, a change on your custom website is easier and faster to arrange. But this often happens rather impulsively. A change on a MyTourist hotel website is global and thus applies to all other hoteliers using the web builder. The positive side is that a change request at MyTourist is always embraced. Feedback is always taken into consideration and presented to other users. Together we choose which improvements we will implement. Decisively is a survey that determines whether the change brings positive results. We do not lose sight of the goal for the highest possible conversion rate. Processing takes longer, but it will always be meticulously worked out. Due to the large amounts of shared traffic, A/B split tests can reveal what an update brings about. In short, with care and involvement, your website gets better every day.
Free to get started?
Get started with the MyTourist web builder to create your own hotel website. It's easy and you immediately have access to the full hotel software. Your website is already prepared for you, including booking module, ambiance impression, contact form, and attractions. You just need to fill it in, and MyTourist does the rest. Sign up today and try it for free for a month.
