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Hospitality is currently a dynamic industry. New technologies used against the preservation of personality. These two aspects seem like water and fire, requiring a right balance. We explore the hospitality trends emerging in 2020.
1. Reputation management
Maintaining and/or improving hotels' reputations is becoming more important. Social media plays a significant role in this, as do review sites. The first experience of guests begins with good service and efficient handling of administrative tasks. Therefore, it is crucial that all operational systems function excellently. Guests increasingly expect that your internal processes and systems are in order, even if this often occurs automatically—guests do not want to encounter hitches before arrival.
2. Digital revolution and self-service
In addition to the previous development, we see that guests are getting increasingly used to self-service. In my opinion, this is a positive development. It allows you to carry out processes with fewer staff and also enhances guest experience. The introduction of online check-in, for instance, can minimize waiting times at the reception. In short, more cost-effective and practical for the guest. A small caveat: maintain a personal touch and service to ensure guests always receive a warm welcome and are ready to assist them. Especially now, amidst these efficiencies, a bit of personality can make a significant difference; guests appreciate attention from you and your colleagues.
A good digital/online platform (or perhaps an app) with accessible contact opportunities can help reduce no-shows and improve the experiences of guests.
3. Healthy and simple breakfasts
Statistics show that an increasing number of breakfasts are being reserved in hotels over the past few years. This trend is likely to continue in the coming years. The reason for this is the convenience for guests. Due to practical considerations and the time pressure in daily life, a simple and quick breakfast is appreciated.
Furthermore, it is wise to consider guests' health. Healthy options, especially for breakfasts, are increasingly preferred. On average, we eat healthier and more consciously and exercise more. A responsible meal gives your guest a sense of satisfaction.
4. Think green
Social involvement and sustainability are rightly valued highly. Contribute to an environmentally conscious business. Not just for economic reasons, but primarily for a genuine social function that may motivate others as well. Together we work toward a greener environment, and you can contribute to this.
5. Focus on more direct bookings
Recently, we published an article about remarketing for hotels. Attracting more direct bookings begins with paying attention to tricks that will be effective over time.
By becoming more independent, you will feel more secure. Try to increase the number of direct bookings and apply everything you can think of to achieve this. Focus on results and encourage what works.
A perfect booking engine also helps you increase your direct bookings. This might be a good time to see what options are available in the market and identify improvements that can be made.
Lay the foundation with appropriate software
The basis for these trends is established by using the right software. A good hotel software product aids you in having the necessary facilities to keep up with trends. Want to get started? Try MyTourist for free today.
